Perspectives


  • Is Anyone Out There?

    Is Anyone Out There?

    If Facebook is part of your business development plan, now is a good time for you to ask: is anyone reading your posts? This is the big question in social marketing — because no matter how brilliant your thoughts, it doesn’t matter if nobody’s reading them. The most important factor in getting people to read […]

  • Leading or Lagging

    Leading or Lagging

    Guess what? Your customers are worried about you. They’re concerned that you might not be keeping up with technology. They think about how you’ll use technology to do a better job for them. Guess what else? It doesn’t matter if you call them customers, clients, patients, or investors. When it comes to incorporating new technology, […]

  • Social Media? Yes, But….

    Social Media? Yes, But….

    Social media has become increasingly important – and for good reason: once considered exclusively a B2C tool, it is now almost universally recognized as a key to B2B success too. But one aspect of it has been overlooked.  Let’s face it: it’s very nice to post on Twitter, Facebook, etc. that, for example, you’ve just […]

  • Selling Real Estate: Focus, Focus, Focus.

    Selling Real Estate: Focus, Focus, Focus.

    Everyone selling residential real estate knows that social media works. But as with any other marketing tool, success relies on good execution. That, in turn relies on a plan built around the understanding that social media is best used to reach one – or maybe more – very narrowly defined, highly focused target audiences. The […]

  • Celebrating a Great First Year

    Celebrating a Great First Year

    As we finish our first year in operation, I’m pleased to report that we’ve recently signed with four new clients. It’s our honor to represent: GAMMA REAL ESTATE A boutique commercial real estate lending and development firm based in New York QUONTIC BANK Promoting economic and business development, job creation, financial literacy, and philanthropic support to […]

  • The 2016 New-Word Crop Is In

    The 2016 New-Word Crop Is In

    If it’s May it must be New Word season at Merriam-Webster. This year’s crop has a few that left me scratching my head. Dox was new to me. It’s a verb meaning: to publicly identify or publish private information about (someone) especially as a form of punishment or revenge. (The split infinitive comes from M-W, […]

  • Oh, No They Didn’t!

    Oh, No They Didn’t!

    And speaking of dumb comments on Twitter, some announcements are best left unsaid. I guess we assumed that T-Mobile would cover 100 percent of a city such as ours. We guessed wrong. This is classic BADvertising, leaving the reader to wonder just how awful T-Mobile was before, and why doesn’t it cover all of the city. […]

  • Stop! Don’t Send That Tweet.

    Stop! Don’t Send That Tweet.

    Really. Just put the whole matter out of your mind. You don’t need to share with the world your feelings about Prince’s death, Prince Harry’s children, or Newton’s Principia. Or much of anything else for that matter. And why? It’s because nobody cares. Sorry, but somebody had to tell you. You’re wasting your time. Worse, […]


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