Social media has become increasingly important – and for good reason: once considered exclusively a B2C tool, it is now almost universally recognized as a key to B2B success too.
But one aspect of it has been overlooked. Let’s face it: it’s very nice to post on Twitter, Facebook, etc. that, for example, you’ve just done something extraordinary. However, if you’re written up in The Wall Street Journal, The New York Times or Crain’s – in other words, in a well-respected and reputable publication – then that’s something to really blow your horn about. After all, it’s one thing for you to toot your own horn or have a friend “like” you, but that’s nothing compared to the implied third-party endorsement that comes from a prestigious publication’s write-up about you – one that highlights your knowledge, skills, and accomplishments.
Or to put it another way, don’t make the mistake of undervaluing earned media.
That’s where I come in. I’m a former journalist who wrote for The New York Times, and, since entering public relations, I have specialized in arranging articles for my clients in such key publications.
If you’re interested, contact me at 646-599-9226 or David@GrantPR.com.