You need to make sure your target audiences know about you
That’s a key way to generate awareness of your brand. There’s an overwhelming volume of information available from an overwhelming amount of sources. How can you break through to have a meaningful impact? One key factor is earned media.
Achieve success
I have decades of hands-on experience in strategy and implementation to obtain great earned media – publicity – via print, broadcast and social media platforms. It’s how I have helped my clients generate more business over the years. And that’s how I can help you achieve success by reaching — or exceeding — your business goals.
And, from my team of service providers, I can help you address many of your needs, whether they involve content, social media, website, event planning, speechwriting, graphics, media spokesperson training, or advertising.
SOME OF OUR CLIENTS OVER THE YEARS
PERSPECTIVES
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The 2016 New-Word Crop Is In
If it’s May it must be New Word season at Merriam-Webster. This year’s crop has a few that left me scratching my head. Dox was new to me. It’s a verb meaning: to publicly identify or publish private information about (someone) especially as a form of punishment or revenge. (The split infinitive comes from M-W,…
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Oh, No They Didn’t!
And speaking of dumb comments on Twitter, some announcements are best left unsaid. I guess we assumed that T-Mobile would cover 100 percent of a city such as ours. We guessed wrong. This is classic BADvertising, leaving the reader to wonder just how awful T-Mobile was before, and why doesn’t it cover all of the city.…
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Stop! Don’t Send That Tweet.
Really. Just put the whole matter out of your mind. You don’t need to share with the world your feelings about Prince’s death, Prince Harry’s children, or Newton’s Principia. Or much of anything else for that matter. And why? It’s because nobody cares. Sorry, but somebody had to tell you. You’re wasting your time. Worse,…
TESTIMONIALS
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