Our Process: The Grant PR Newsability© Review
Here’s a sad fact: People don’t make rational decisions.
To be understood, or even heard, messages must touch an emotional trigger within an existing frame of reference. If there’s no reference point and no emotional connection, messages aren’t understood and remembered. They’re not even heard. That’s where our four-step Review comes in.
Who are your clients/customers? What do they care about? How can your ideas help them achieve their goals? What do they read and watch? Do your messages fit their existing frame of reference, or are your words lost in a confusing morass of ideas and concepts?
Execution and Review
None of this is much good unless it is properly implemented. A public relations program requires continuing evaluation of the campaign at every step of the way. Every program must be reviewed regularly. Is the campaign achieving your goals? And if your goals are shifting, is the program also shifting accordingly? Analysis and review are essential.